Visit to Bisleri
The history of Bisleri, its product range, branding strategy and focus on quality were also explained to the students during the 4 hour visit.
The visit to Bisleri’s manufacturing plant which is the world’s first vertical plant for mineral water was a novel experience for the students.
Gaining insight into the 10-step purification process, distribution network and service orientation helped the students understand why the Bisleri Brand has emerged as the Most Trusted Brand 2019 (Brand Equity’s annual Most Trusted Brands ranking).
Various CSR initiatives undertaken by Bisleri such as ‘Nayee Umeed’ and ‘Bottles for Change’ project helped create awareness and consciousness among the young minds.