The Department of BMS, in collaboration with the Internal Quality Assurance Cell of the College, organized a seminar on Saturday, July 30, 2022, focusing on the topic "Career Scope in the Advertising Industry." The program was conducted in four batches, with approximately 301 students in attendance.The esteemed Guest Speaker for the event was Mr. Jay Raval, an alumnus of the BMS Department (batch 2015-16). Formerly holding the position of Business Manager at Wavemaker Media Agency, which stands as the second largest media agency network globally, with clientele spanning domestic and international markets. Presently, he is associated with Estee Lauder Companies, overseeing media and revenue strategies.During his insightful session, Mr. Jay conveyed to students that the realm of advertising encompasses two primary domains: creativity and technicality. He encouraged students to reflect on their personal inclinations towards either flourishing in creative or technical areas. Various career prospects within these domains were thoroughly discussed.Overall, the seminar proved to be a valuable opportunity for students to gain invaluable insights into the diverse opportunities that the advertising industry has to offer. Mr. Jay Raval's expertise and experiences further enriched the session, providing students with a well-rounded understanding of potential career paths in this dynamic field.