PROGRAM TITLE: BACHELOR OF COMMERCE ( MANAGEMENT STUDIES) B.Com ( M S)
Program Outcome
PO1: Foundational Management Knowledge
Demonstrate a comprehensive understanding of principles and practices in marketing,finance, human resources, operations, and general management.
PO2: Problem Solving and Decision-Making
Apply analytical tools and critical thinking to identify, evaluate, and solve business problems.
PO3: Communication and Interpersonal Skills
Communicate effectively in business contexts using verbal, non-verbal, and digital platforms;collaborate efficiently in teams.
PO4: Ethical and Sustainable Practices
Recognize and apply ethical standards, corporate governance, and sustainability principles inbusiness decisions.
PO5: Digital Literacy and Technological Application
Use modern digital tools and information technologies relevant to business functions and decision-making.
PO6: Entrepreneurial and Leadership Abilities
Exhibit innovation, initiative, and leadership to manage and develop business ventures or contribute to organizational growth.
PO7: Lifelong Learning and Industry Readiness
Engage in continuous learning to adapt to changing business environments and emerging industry trends.
Program Specific Outcome
PSO1: Marketing Competence
Develop marketing strategies using consumer insights, digital tools, and branding techniques to drive customer engagement and market competitiveness.
PSO2: Financial Proficiency
Analyze and interpret financial data, manage budgets and investments, and apply financial regulations to ensure organizational financial health.
PSO3: HRM Expertise
Plan and execute effective HR strategies related to recruitment, performance management, talent development, and employee engagement.
PSO4: Integrated Business Understanding
Synthesize concepts from marketing, finance, and HR to formulate holistic business strategies.
PSO5: Applied Technology and Innovation
Utilize software and data analytics for marketing automation, financial forecasting, and human resource planning.
PROGRAM SPECIFIC TITLE: FIRST YEAR B. Com ( M S)
SEM 1
Principles of Management – I
Course Outcome:
CO1 : Learners will remember and understand the basic concepts of management.
CO2 : The Learner reviews the different approaches to management and relates to modern methods of management which helps them to adapt to fast changing business environments in order to remain relevant.
CO3 : The Learner develops skills for application of management concepts and various management functions through analysis of case studies.
CO4 : The Learner develops basic managerial skills such as leadership skills, decision making, organizing.
CO5 : The Learner develops a positive attitude towards understanding the recent trends of management.
Business Environment
CO1: Demonstrate a clear understanding of the key components of the business environment, including economic, political, legal, social, and technological factors, and how they influence business decisions.
CO2: Apply environmental scanning techniques to assess and analyze internal and external factors that impact business operations, enabling strategic planning in both stable and dynamic market conditions.
CO3: Evaluate the role and impact of international institutions like GATT and WTO on global trade practices and develop the ability to make informed decisions in a globalized business environment.
Information Technology in Business Management
Course Outcomes:
After completion of the course, learners would be able to:
CO1: Explain the concepts of data, information, knowledge, and databases, and describe the components and types of information systems.
CO2: Differentiate between various types of CBIS and understand how they support different levels of management and decision-making.
CO3: Describe the working of E-commerce and M-commerce systems and explain the key business and technology models behind them.
CO4: Identify common internet security risks and outline basic methods used by organizations to manage and reduce these risks, including the use of firewalls.
CO5: Demonstrate an understanding of ERP, e-CRM, and e-SCM systems, their benefits, components, and the concept of outsourcing in both IT and business processes.
Business Startup Skills
After studying this course students will be in position to :
CO 1 : Understand the opportunities with regards to Business Start-ups
CO2 : To learn about the various sources of finance for a new venture
CO3 : Understand the role of central/state government in promoting entrepreneurship
CO4 : Learn about the survival and growth strategies of start-ups
CO5 : Come up with innovative ideas for start-up enterprise.
Business Communication Skills
CO 1: Explain the concept, process, and significance of effective communication in the workplace, including traditional and digital communication channels.
CO2: Demonstrate the ability to communicate clearly and confidently through public speaking, presentations, and appropriate use of verbal and non-verbal methods.
CO3: Compose professional business documents and digital communications such as resumes, application letters, emails, memos, and meeting correspondence with clarity and correctness
Environmental Systems and Management-I
CO 1: Students will be able to explain the structure and function of ecosystems, and understand how energy flows through food chains and food webs.
CO 2: Students will identify various types of environmental pollution and their sources, and suggest prevention and control strategies.
CO 3: Students will analyze the factors contributing to biodiversity loss and describe the importance of conservation efforts.
CO 4: Students will demonstrate an understanding of human impact on the environment, emphasizing the need for sustainable resource use and the role of environmental education in promoting sustainability.
Indian Knowledge System
After studying this course :
1. Learner will understand and appreciate the rich Indian Knowledge Tradition
2. Learner will understand the contribution of Indians in various fields
3. Learner will experience increase subject-awareness and self-esteem
4. Learner will develop a comprehensive understanding of how all knowledge is ultimately intertwined
National Service Scheme
Course Outcomes :
CO1: Understand the history, philosophy, aims, and objectives of the National Service Scheme and its relevance in nation-building.
CO2: Demonstrate knowledge of the organizational structure of NSS at various levels (National, State, University, and College) and the roles and responsibilities of the Program Officer.
CO3: Explain the motto, emblem, and theme song of NSS and interpret their importance in instilling service values.
CO4: Identify and plan regular and special camp activities under NSS, including designing a yearly action plan for a unit.
CO5: Understand the concept of volunteerism, define its characteristics, and recognize the role of volunteers in national development.
SEM 2
Principles of Marketing
CO1: Describe the core concepts, scope, and orientations of marketing, and distinguish marketing from selling in both theoretical and functional contexts.
CO2: Apply the marketing mix effectively in designing product, pricing, place, and promotion strategies to meet customer needs.
CO3: Analyze marketing environments (micro and macro), conduct basic marketing research, and interpret consumer behavior insights.
CO4: Develop effective segmentation, targeting, and positioning strategies, and integrate contemporary marketing trends like digital and relationship marketing into business practices.
Introduction to Financial Accounting
CO 1 : Understand and explain fundamental accounting concepts, principles, and objectives including Indian and international accounting standards.
CO 2 : Accurately classify types of expenditures, receipts, and manufacturing costs, and assess their impact on financial statements.
CO 3 : Prepare manufacturing, trading, and profit & loss accounts using manual and computerized accounting systems.
Introduction to Operations Management
CO 1 : Understand the strategic role of operations management and differentiate between types of production systems.
CO 2 : Apply tools and techniques for process design, capacity planning, facility layout, and forecasting to improve operational efficiency.
CO 3 : Demonstrate knowledge of basic inventory management concepts and evaluate their role in operational decision-making.
Social Media Marketing
After studying this course, students will be in position to :
CO 1: Solidly understand social media marketing concepts like audience targeting, content creation, engagement, and campaign measurement.
CO 2: Effectively choose social media platforms based on their strengths, weaknesses, and specific marketing goals.
CO 3: Proficiently use social media management and advertising tools to run effective marketing campaigns.
CO 4: Analyze social media metrics to evaluate campaign performance, pinpoint areas for improvement, and make data-driven decisions.
Legal Literacy for Business
Upon successful completion of this module, learners will be able to:
1. Explain the legal principles of contract formation and consumer protection under Indian law.
2. Differentiate between general and special contracts and identify consumer rights and unfair trade practices.
3. Analyze legal frameworks related to contractual obligations and consumer redressal mechanisms.
4. Apply relevant laws to case studies, demonstrating the ability to interpret and suggest legal remedies in practical situations.
Entrepreneurship Management
CO1: Explain the foundational theories, characteristics, and types of entrepreneurship, including social and intrapreneurship
CO 2 : Identify and analyze innovative business ideas using SWOT analysis and environmental scanning for project development.
CO 3 : Apply steps involved in starting a venture, including understanding funding options, institutional support, and entrepreneurial challenges
Professional Communication Skills
CO1: Describe the importance of public relations, effective listening, and business etiquette, and apply these concepts to real-life workplace situations.
CO2: Demonstrate key employability skills through effective participation in interviews and group discussions using appropriate verbal and non-verbal strategies.
CO3: Draft professional business letters and reports, including inquiry, complaint, sales, RTI letters, and formal reports, in line with modern business practices.
Environmental Systems and Management-II
CO 1: Describe different types of disasters and outline the phases of disaster management.
CO 2: Apply concepts of waste reduction, reuse, and recycling in real-life scenarios.
CO 3: Evaluate sustainable development initiatives and propose eco-friendly business strategies.
CO 4: Critically assess environmental movements, laws, and policies, and their role
CO1: Understand the meaning and dimensions of personality, and demonstrate how personality traits influence leadership behavior and effectiveness.
CO2: Establish the nexus between personality and leadership, and apply personality development concepts to improve self-awareness and interpersonal skills.
CO3: Recognize the importance of universal human values and ethics, and apply them in personal, social, and professional contexts.
CO4: Identify the relevance of Sustainable Development Goals (SDGs) and the active role of youth in addressing local and global challenges.
CO5: Engage in community-based activities (such as plantation, cleanliness drives, health camps, women empowerment programmes) and reflect on their impact on society and self-development.
SEM III
Introduction to HRM
Course Outcome :
CO 1. Acquire a perspective on the emergence and evolution of human resource management function over a period of time and explore the role of HR in any organization.
CO 2. Analyze the effects of leadership styles and employee morale on organizational performance.
CO 3. Understand the issues and challenges of human resource management i.e. employee turnover, employee morale, work life balance.
CO 4. Assess HRM strategies and develop solutions for managing challenges such as employee diversity and turnover.
Training and Development
CO 1 The learner will understand the importance and process of conducting a training needs analysis within organizations.
CO 2. The learner will gain an understanding of the steps involved in designing a training program and evaluating its effectiveness.
CO 3. The learner will demonstrate how to assess and identify training needs using person, task, and organizational analyses.
CO 4. The learner will comprehend the tools and techniques used in management development to enhance organizational growth.
Production and Total Quality Management
CO1: Explain the principles of production and materials management and their role in operational efficiency.
CO2: Apply productivity improvement tools and Total Quality Management (TQM) principles in business processes.
CO3: Evaluate and implement quality improvement strategies and global quality certifications in organizations.
CO4: Use analytical tools to optimize production, inventory, and quality management systems.
Recruitment and Selection
CO 1 : Understand the purpose, structure, and effectiveness of onboarding and orientation programs to enhance new employee integration
CO 2 : Compare and evaluate various internal and external sources, methods, and techniques of recruitment, including traditional and modern approaches
CO 3 : Analyze the selection process, including criteria, steps, tests, and interview types, and identify methods to overcome selection challenges.
CO 4 : Understand the purpose, structure, and effectiveness of onboarding and orientation programs to enhance new employee integration
Introduction to Marketing Management
Marketing Research
CO1: Define and critically analyze the marketing research process, including its ethical implications.
CO2: Evaluate and compare different consumer research and advertising research methodologies.
CO3: Demonstrate proficiency in selecting sampling techniques, including determining optimal sample sizes.
CO4: Synthesize and interpret data collected through various marketing research methods, utilize appropriate data analysis tools.
Ethics and Etiquettes in Digital Technology
CO1: Explain the significance of digital ethics, privacy issues, and ethical decision-making in technology.
CO2: Apply appropriate netiquette across different digital communication settings.
CO3: Apply ethical practices for responsible social media use and professional online presence.
CO4: Apply responsible practices in research and information sharing, including maintaining data privacy and ethical use of AI.
CO5: Explain key concepts of intellectual property, copyright laws, and open source ethics.
CO6: Explain fundamentals of Cyber Security practices, ethical hacking, responding and reporting incidents.
Consumer Behaviour
CO 1 Explain the meaning, scope, and relevance of consumer behaviour in diverse market contexts.
CO2 Analyze psychological, social, and cultural factors affecting consumer decision-making.
CO3 Apply consumer behaviour models and frameworks to understand buyer behaviour in various contexts.
CO4 Evaluate the role of consumer insights in developing marketing strategies for traditional and digital buyers.
Introduction to Cost Accounting
After completing this course, students will have the knowledge and skills to
● CO1: Explain the objectives, scope, and basic concepts of cost accounting.
● CO2: Classify material, labour, and overhead costs, and analyze their behavior.
● CO3: Prepare cost sheets and determine product costs using appropriate costing methods.
● CO4: Use cost data for planning, control, and decision-making in managerial contexts
Accounting for Managerial Decisions
CO 1 Analyze and interpret financial statements to assess the financial performance and position of a business.
CO2 Apply ratio analysis techniques for meaningful financial decision-making and performance evaluation.
CO3 Prepare and evaluate cash flow statements and working capital requirements for effective financial management.
Financial Statement Analysis
CO1. Understand the meaning, nature, objectives of preparation of Financial Statements
CO2. Understand the components and users of Financial Statements
CO3. Learn the conventional and vertical formats of preparation of financial statement
CO4. Use tools of financial statements analysis and interpret the same.
ह दिं ी भाषा:व्याव ारिक प्रयोग
1. ववद्यावर्थयों कल हाजभाषा वहदं ी का ज्ञान प्राप्त हलगा, एवंदक्षता प्राप्तहलगी
2. ववद्यावर्थयों कल हाजभाषा वहदं ी के व्याकहवणक प्रयलग की जानकाही प्राप्त हलगी
3. ववद्यावर्थयों कल वहदं ी-संज्ञा आवद का ज्ञान प्राप्तहलनेकेसार् भाषा केिद्धु, व्यावहारहक रूप का ज्ञान हलगा
4. ववद्यावर्थयों कल काहकों, वाक्य होना एवंभावषक वोह्नों आवद का ज्ञान प्राप्तहलगा
1. To communicate effectively in both written and oral forms to advocate for social causes.
2. To exhibit empathy and understanding in their interactions with diverse populations.
3. To apply problem-solving and decision-making skills in real-life community settings.
4. To understand social justice principles and be inspired by social reformers to create positive change.
5. To demonstrate leadership and work collaboratively in teams to solve societal problems.
Field Project
After the completion of the Fp program, the student will be abre to;
1. Apply concepts learned in classrooms to real-world socioeconomic conditions enhancing their understanding and skills.
2. Show insights into the challenges, opportunities and culture of socioeconomic diversity, preparing them for future roles as responsible citizens.
3. Demonstrate evidence of research aptitude and skills of critical thinking, analytical skills, and ethical research conduct in field work.
4. Display problem-solving abilities in making informed decisions through practical situations.
5. work in teams and collaborate to achieve common goals in the work field environments through collaborative efforts.
6. Show integrity in their dealings with their work and the people that they interact with by upholding professional; principles and ethical standards.
SEM IV
Change and Conflict Management
CO 1 : Understand the theories, models, and leadership roles associated with managing change in organizations and teams
CO 2 : Analyze organizational resistance to change, communication strategies, and culture-
related challenges in strategic change initiatives
CO 3 : Apply conflict management and resolution techniques, including negotiation and third- party interventions, to workplace scenarios ethically and effectively.
Organisation Development
Co 1 Learners will be able to understand the fundamental principles of financial management and grasp the relationship between risk and return.
CO 2 Learners will evaluate investment proposals using capital budgeting techniques with investment decisions and calculate the cost of capital.
CO 3 They can understand the different sources of finance available to businesses. And analyse the impact of capital structure on firm value.
CO 4 Learners will be able to manage working capital effectively to optimize liquidity and profitability and cash management strategies.
Inventory Management
CO1 Understand the fundamentals of inventory management and its role in operational efficiency.
CO2 Apply various inventory control techniques to manage stock effectively.
CO3 Calculate Economic Order Quantity (EOQ) and analyze its impact on inventory costs.
CO4 Evaluate reorder level, lead time, and safety stock concepts for ensuring uninterrupted operations.
Talent Acquisition & Workforce Planning
CO1: Learners will be able to explain and apply key macroeconomic concepts and theories.
CO2: Understand the effects of economic policies and phenomena on the economy.
CO3: Learners will develop critical thinking skills to analyze complex economic issues.
Business Communication Skills – II
Service Marketing
CO1: Understand and analyze the unique characteristics of services, the services marketing environment, and the consumer behavior associated with service purchases.
CO2: Apply the extended marketing mix (7Ps) and service quality models to develop strategies for enhancing service delivery, branding, productivity, and customer satisfaction.
CO3: Evaluate global trends, ethical issues, and strategic options in services marketing across various industries and international contexts.
Retail Management
CO 1 Explain the structure, functions, and significance of retail management in the modern business environment.
CO2 Analyze retail consumer behavior and formulate retail strategies to improve customer engagement.
CO3 Apply principles of merchandise planning and pricing to enhance retail performance and profitability.
CO4 Evaluate strategies for managing and sustaining retail businesses in dynamic and competitive markets.
ECONOMICS
Advertising Essentials: Concepts to Campaigns
CO1: Explain the fundamentals of advertising, its types, theoretical models, and planning strategies.
CO2: Apply creative strategies in advertising design and campaign development across various media platforms.
CO3: Evaluate advertising effectiveness, budgeting methods, and the role of advertising agencies in campaigns.
Introduction to Indian Financial System
CO 1 Understand the structure of the Indian financial system and the functions of key institutions like RBI, SEBI, and IRDAI.
CO2 Analyze and apply core financial concepts in banking, microfinance, insurance, and mutual funds for informed decision-making.
CO3 Critically evaluate emerging trends and challenges in the Indian financial sector, with emphasis on financial inclusion and fintech.
Financial Management
Financial Literacy
CO1: Understand the Fundamentals of Financial Literacy
CO2: Analyse the Importance of Savings and Investments
CO3: Apply the Concept of Time Value of Money (TVM)
CO4: Develop Investment Planning Skills
CO5: Understand and Manage Financial Risks
Community Engagement Project
After the completion of the CEP course, the student will be able to:
1. Tackle/ Understand the societal issues more efficiently and effectively.
2. Apply concepts learned in classrooms to real-world socio-economic conditions enhancing
their understanding and skills.
3. Show insights into the challenges, opportunities and culture of socioeconomic diversity,
preparing them for future roles as responsible citizens.
4. Demonstrate evidence of research aptitude and skills of critical thinking, analytical skills,
and ethical research conduct in field work.
5. Display problem-solving abilities in making informed decisions in complex scenarios
through practical situations.
6. Work in teams and collaborate to achieve common goals in the work field environments
through collaborative efforts.
7. Show integrity in their dealings with their work and the people that they interact with by
upholding professional; principles and ethical standards.
PROGRAM SPECIFIC COURSE: THIRD YEAR BMS (SEMESTER V)
Course Title: Services Marketing
Course Outcome
• Learners understand distinctive features of services and key elements in services marketing. • The course provides insight into ways to improve service quality and productivity.
• Learners understand marketing of different services in an Indian context.
Course Title: E-Commerce & Digital Marketing
• Learners understand the increasing significance of e-commerce and its applications in business and various sectors.
• Learners get an insight on digital marketing activities on various social media platforms and its emerging significance in business.
• Learners understand latest trends and practices in e-commerce and digital marketing, along with its challenges and opportunities for an organization.
Course Title: Sales and Distribution Management
• Learners can develop understanding of the sales and distribution processes in organizations. • Learners get familiarized with concepts, approaches and the practical aspects of the key decision-making variables in sales management and distribution channel management.
Course Title: Customer Relationship Management
• Learners understand the concept of Customer Relationship Management (CRM) and implementation of Customer Relationship Management.
• Learners get insight into CRM marketing initiatives, customer service and designing CRM strategy.
• Learners understand new trends in CRM, challenges and opportunities for organizations.
Course Title: Finance for HR Professionals and Compensation Management
Course Title: Strategic Human Resource Management and HR Policies
Course Title: Performance Management and Career Planning
Course Title: Industrial Relations
Course Title: Risk Management
Course Title: Direct Taxes
Course Title : Investment Analysis and Portfolio Management
Course Title: Wealth Management
Course Title: Logistics and Supply Chain Management
• Learners get an overview of logistics, supply chain management, customer services and demand forecasting.
• Learners understand the elements of logistic mix like transportation, warehousing, material handling, and packaging.
• Learners are familiarized with inventory management, logistics costing performance, management and logistical network analysis.
• Learners get acquainted with recent trends in logistic and supply chain management with respect to technology, infrastructure, outsourcing and logistics in the global environment.
Course Title: Corporate Communication & Public Relations
• The course provides the learners with basic understanding of the concepts of corporate communication with its key factors of ethics and law.
• Learners get the understanding of the concepts relating to public relations.
• Learners understand the functions and different practices associated with corporate communication and public relations.
PROGRAM SPECIFIC COURSE: THIRD YEAR BMS (SEMESTER VI)
Course Title: Brand Management
• Learners understand the meaning and significance of brand management.
• Learners know how to build, sustain and grow brands.
• Learners know the various sources of brand equity.
Course Title: Retail Management
• The course familiarizes the students with retail management concepts and operations.
• It provides understanding of retail management and types of retailers.
• Learners develop an understanding of retail management terminology including merchandize management, store management and retail strategy.
• Learners get acquainted with legal and ethical aspects of retail management.
• Learners become awareness about emerging trends in retail management.
Course Title: International Marketing
• Learners understand international marketing, its advantages and challenges.
• Learners get an insight on the dynamics of international marketing environment.
• Learners understand the relevance of international marketing mix decisions and recent developments in global market.
Course Title: Media Planning and Management
• Learners understand media planning, strategy and management with reference to current business scenario.
• Learners know the basic characteristics of all media to ensure most effective use of advertising budget.
• Learners get an insight on media planning, budgeting, scheduling and evaluating the different media buys.
Course Title : International Finance
Course Title : Innovative Financial Services
Course Title : Project Management
Course Title : Indirect Taxes
Course Title: HRM in Global Perspective
Course Title: Organisational Development
Course Title: HRM in Service Management
Course Title: Indian ethos in Management
Course Title :
Course Title: Operations Research
• Learners understand the concepts of operation research, linear programming, and graphical and simplex methods.
• Learners become proficient in application of operations research in business organizations.
• Learners can analyze the networking methods like CPM and PERT.
• Learners get knowledge relating to job sequencing problem and theory of games.
Course Title: Project Work
Learner understands how to inculcate the element of research analysis and scientific temperament as regards to learner’s eagerness to enquire and also the ability to interpret a particular aspect of the study.
PROGRAM TITLE: BACHELOR OF MANAGEMENT STUDIES (BMS)
Program Outcome :
1.Learners will learn the approach of management in the given circumstances.
2.They will get acquainted with corporate management and government management.
3.They will understand the various financial concepts and their use in the related areas.
4.Learning marketing aspects will give them an array of opportunities in the marketing areas.
5.Human resource management will enable them to identify the reality of the HR sectors in the organisation.
Programme Specific Outcome
Make effective and efficient managerial decisions. Face the ground realities that are present in the corporate world. Generate new ideas with the help of both academic knowledge and practical exposure.
Solve specialized problems in their area of specializations like Marketing, Finance, and Human Resource. Identify the key areas in the management where improvements and innovations are needed. Construct an inter- functional working model for the various projects of the organization.
Set high academic and intellectual standards based upon the latest academic research in the field. Transform from students to professional managers, by providing them with the fundamental knowledge needed in a management career. Develop their collaborative leadership skills and business creativity. Providing a good grounding in academic knowledge is an invaluable prerequisite for a managerial career. Exhibit their knowledge from the mathematical skills to the interpersonal skills. Perform well in their future research career by means of good understanding in the current research trends.
PROGRAM SPECIFIC TITLE: FIRST YEAR BMS (SEMESTER I)
Principles of Management -I
CO1 Learners will remember & understand the basic concepts of management.
CO2 Learners can apply & strategically analyse the domains of managerial practices.
CO3 Learners will evaluate & create a roadmap to derive concrete managerial solutions.
Bhartiya Theory of Management Styles
CO1 Students will understand Bhartiy theory of management
CO2 Students will apply & adopt the management styles of Bhartiya management.
CO3 It will create a learner centric approach through holistic development of the students.
CO1 Learners will be acquainted with different applications of Information technology in business.
CO2 Learners will develop professional email drafting skills.
CO3 Develop learners' understanding of the recent technologies and business model.
Business Start-up Skills
CO1 Students will understand the opportunities with regards to Business Start-ups
CO2 The students will learn about the various sources of finance for a new venture
CO3 Learners will inform about the role of central/state government in promoting entrepreneurship
CO4 Students will learn about the survival and growth strategies of start-ups
CO5 Students will be encouraged to come up with innovative ideas for start-up enterprise.
CO 1 : Explain the concept, process, and significance of effective communication in the workplace,
including traditional and digital communication channels.
CO2: Demonstrate the ability to communicate clearly and confidently through public speaking,
presentations, and appropriate use of verbal and non-verbal methods.
Social Media and Communication
CO1. Recognize the difference between traditional and modern social media.
CO2. Establish a co-relation between social media and academics.
CO3. Develop better understanding of various uses of social media platforms.
Course Outcome: The students will be able to
CO1. The course will help students comprehend the foundations of the National Service Program. CO2. To understand the unique camping program.
CO3. Students will learn about the regular activities of NSS.
IT_Google Workspace
OC1. Manage email communications with Gmail.
OC2. Schedule and organize meetings and events using Google Calendar. Arrange and attend video meetings with Google Meet, Communicate with others using Google Chat.
OC3. Save , manage, and share files with Google Drive.
OC4. Generate and collaborate documents, spreadsheets and presentations.
OC5. Design Google Forms and collect data for surveys . Generate reports based on the collected data and integrate it with other Google Workspace applications.
OC6. Use Google Classroom to digitally organize, distribute, and gather assignments, course materials, and feedback.
OC7. Navigate confidently and make use of the numerous functionalities of Google Maps.
OC8. Able to design, develop, and maintain informative and visually appealing websites using Google Sites
Course Outcomes: ( List some of the course outcomes )
CO1. Learner will understand and appreciate the rich Indian Knowledge Tradition
CO2. Lerner will understand the contribution of Indians in various fields
CO3. Lerner will experience increased subject-awareness and self-esteem
CO4. Lerner will develop a comprehensive understanding of how all knowledge is ultimately intertwined
Fundamentals of People’s Skills
Students will be able to:
CO1. Demonstrate ethical behavior coupled with integrity.
CO2. Will generate new ideas and create a business plan.
CO3. Will be able to develop good listening skills which are vital for demonstrating good team qualities.
CO4. Will build sensitivity about social and cultural differences and illustrate good etiquettes.
CO5. Will be able to present themselves and their thoughts in front of others more confidence
Principles of Management -II
CO1 Students will remember & understand the domains of delegation and control.
CO 2 Students will apply & analyse the strategies adopted by successful business leaders.
CO3 Students will evaluate & apply evolving management opportunities & challenges.
Global Management Theories and Styles
CO1 Students will learn about the core values and models of Organisational Development
CO2 Students will have a clear understanding of the global theories of motivation.
CO3 Students will have a clear understanding of the global theories of effective leadership.
CO4 Students will understand the different Management Styles followed across the globe
Foreign exchange market and Derivatives
CO1 Learners will analyse alternative currency translation methods for settlement of goods.
CO2 Students will examine the organization of the Foreign Exchange Market,
CO3 Leaners will acquire the information about the derivative market and its operation.
CO4 Learners will identify foreign exchange risk and the techniques available to control the same.
MS-OFFICE
CO1 Enable learners to create, open and edit the document in formats that are compatible with other word processing applications.
CO2 Student can create documents with MS word which can easily be accompanied into MS PowerPoint, Excel or any other MS office application
CO3 Enhancement of skills to prepare presentations for their academic purpose.
CO4 Learners will be equipped with MS excel and ready for administration.
CO 1. To provide students with a comprehensive understanding of social media marketing principles, strategies, and best practices.
CO 2. To familiarize students with the various social media platforms and their respective features, audiences, and advertising capabilities.
CO 3. To equip students with the practical skills needed to create, manage, and optimize social media marketing campaigns across different platforms.
CO 4. To cultivate students' ability to analyze social media metrics and use data- driven insights to refine marketing strategies and enhance campaign performance.
CO 5. To explore emerging trends and technologies in social media marketing and their implications for future marketing practices.
CO 6. To encourage critical thinking and creativity in developing innovative social media marketing solutions to meet business objectives.
Fundamentals of Business I - Introduction to Business
1. Develop understanding of the basic concepts of business,
2. Help interpret the recent developments in the business sector,
3. Develop understanding of various aspects of project planning,
4. Help understand the concept of entrepreneurship and its different types.
Basic Concepts in Research
1. Understand and comprehend the basics in research methodology.
2. Apply research methodology concepts to research and project work.
3. Select an appropriate research design based on the research problem.
1.The course will help students comprehend the foundations of the National Service Program.
2. To understand the unique camping program.
3. Students will learn about the regular activities of NSS.
हिन्दी भाषा : कौशल के आधार
CO1 Students will develop writing and reading skills, and there will be improvement in their original expression.
CO2 Through writing and reading skills, students will achieve mental development, along with growth in reading ability and style.
CO3 Students will gain linguistic proficiency and understanding of different styles through writing and speaking skills, leading to expertise.
CO4 Students will acquire knowledge about the features and usefulness of writing, reading, listening, and speaking skills.
PROGRAM SPECIFIC TITLE: SECOND YEAR BMS (SEMESTER III)
Course Title: Consumer Behaviour
• The basic objective of this course is to develop an understanding about the consumer decision making process and its applications in marketing function of firms.
• This course is meant to equip undergraduate students with basic knowledge about issues and dimensions of Consumer Behaviour. Students are expected to develop the skill of understanding and analysing consumer information and using it to create consumer- oriented marketing strategies.
Course Title: Advertising
• The course helps to understand and examine the growing importance of advertising.
• Learners can understand the construction of an effective advertisement.
• Learners can understand the role of advertising in contemporary scenario.
• Learners understand the future and career in advertising.
Course Title: Organisation Behaviour & HRM
Course Title: Motivation & Leadership
Course Title: Basics of Financial Services
Course Title: Introduction to Cost Accounting
Course Title: Information Technology in Business Management – I
Course Outcomes: • The course helps to learn basic concepts of Information Technology, its support and role in management, for managers.
• Learners get practical hands on training required for office automation.
• Learners get to understand basic concepts of email, internet and websites, domains and security therein.
• Learners can recognize security aspects of IT in business, highlighting electronic transactions, advanced security features.
Course Title: Foundation Course – III
• Learners get an insight about human rights violations and redressal mechanisms.
• Learners know about dealing with environmental concerns like disaster management and human rights issues addressing disasters.
• Learners understand about nature and development of science and technology, science and superstition, and application of science in our everyday life.
• Learners become proficient in soft skills for effective interpersonal communication.
Course Title: Business Planning and Entrepreneurial Management
• Entrepreneurship is one of the major focus areas of the discipline of Management. This course introduces Entrepreneurship to budding managers.
• It helps to develop entrepreneurs and to prepare students to take the responsibility of the full line of management function of a company with special reference to the SME sector.
Course Title: Accounting for Managerial Decisions
• The course acquaints management learners with basic accounting fundamentals.
• It develops financial analysis skills among learners.
• The course aims at explaining the core concepts of business finance and its importance in managing a business.
Course Title: Strategic Management
• The objective of this course is to learn the management policies and strategies at every level, to develop conceptual skills in this area as well as their application in the corporate world.
• The focus is to critically examine the management of the entire enterprise from the top management viewpoints.
• This course deals with corporate level policy and strategy formulation areas. This course aims at developing conceptual skills in this area as well as their application in the corporate world.
PROGRAM SPECIFIC TITLE: SECOND YEAR BMS (SEMESTER IV)
Course Title: Integrated Marketing Communication
• The course enables the students with knowledge about the nature, purpose and complex construction in the planning and execution of an effective Integrated Marketing Communication (IMC) program.
• It helps to understand the various tools of IMC and the importance of co-ordinating them for an effective marketing communication program.
Course Title: Rural Marketing
The students can explore the agriculture and rural marketing environment so that they can understand consumer's and marketing characteristics of the same for understanding and contributing to the emerging challenges in the upcoming global economic scenario.
Course Title: Change Management
Course Title: Training and Development in HRM
Course Title: Financial Institutions & Markets
Course Title: Strategic Cost Management
Course Title: Information Technology in Business Management - II
• The course helps to understand managerial decision-making and to develop perceptive of major functional area of MIS.
• It provides conceptual study of Enterprise Resource Planning, Supply Chain Management, Customer Relationship Management, Key issues in implementation. It provides understanding about emerging MIS technologies like ERP, CRM, SCM and trends in enterprise applications. • It facilitates to learn and understand relationship between database management and data warehouse approaches, the requirements and applications of data warehouse.
• Students can learn outsourcing concepts. BPO/KPO industries, their structures, cloud computing.
Course Title: Foundation Course - IV
• Learners understand the significant and contemporary rights of citizens.
• Learners get an insight about approaches to ecology including environmental principles.
• Learners learn about some significant modern technologies along with its applications.
• Learners get familiarity on issues of control, access and misuse of technology.
• Learners get acquainted with the basic information on competitive examination, and the soft skills required for those exams.
Course Title: Business Economics - II
• Learners understand macro-economic data and theory.
• Learners get an insight about money, inflation and monetary policy.
• Learners get knowledgeable about constituents of fiscal policy.
• Learners know about open economy with regards to theory and issues of international trade. Course Title: Business Research Methods
• The course is designed to inculcate the analytical abilities and research skills among the students.
• The course intends to give hands on experience and learning in business research. Course Title: Production & Total Quality Management Course Outcomes:
• Learners get acquainted with the basic management decisions with respect to production and quality management.
• Learners understand the designing aspect of production systems. • Learners apply what they have learnt theoretically.
• Learners understand marketing of different services in Indian context.
• Learners understand increasing significance of e-commerce and its applications in business and various sectors.
• Learners understand concept of Customer Relationship Management (CRM) and implementation of Customer Relationship Management.
1. The Program creates an additional avenue of self-employment for students and also benefits industry by providing them with suitable trained person.
2. It prepares students to exploit opportunities being newly created in the management profession.
3. It provides adequate basic understanding about management education, among the students. 4. It gives an adequate exposure to operational environment in the field of management.
5. It inculcates training for the use modern technology for the benefit of all parties concerned in the field of management.
Bachelor of Management Studies - BMS
Make effective and efficient managerial decisions. Face the ground realities that are present corporate world. Generate new ideas with the help of both academic knowledge and practical exposure.
Set high academic and intellectual standards based upon the latest academic research in the field. Transform from students to professional managers, by providing them with the fundamental knowledge needed in a management career. Develop their collaborative leadership skills an business creativity. Provide a good grounding in academic knowledge is an invaluable prerequisite for a managerial career. Exhibit their knowledge from the mathematical skills to the interpersonal skills. Perform well in their future research career by means of good understanding in the current research trends.
Course Title: Introduction to Financial Accounts
• It helps to demonstrate an informed understanding of the law and social responsibility relevant to managing an organization domestically and internationally. Learners should be able to explain the corporate governance system, including the law related to agency.
• Leaners will be able to explain how those in control of the organization's assets, operations and management take into consideration the company's local and global impacts on society and the environment informed by the opinions of multiple affected stakeholders in their decision-making.
Course Title: Business Law
Learners understand Contract Act, Sale of Goods Act, Negotiable Instrument Act, Consumer Protection Act, Company Law, and Intellectual Property Rights.
Course Title: Business Statistics
• Learner understands the basics of statistics, types of data, data presentation and measures of central tendency.
• The course helps to understand the concept of measures of dispersion, co-relation and linear regression.
• Learners will be able to determine the methods of time series of season and index numbering of cost of living.
• Learner understands the concept of probability and decision theory.
Course Title: Business Communication – I
• Learners understand the methods and modes of communication in business.
• Learners get to know the problems in communication in the business world.
• Learners improve on their listening and comprehension skills.
Course Title: Foundation Course - I
• Learners get acquainted with the multi-cultural diversity of Indian Society
• Learners know about the disparities arising out of stratification and inequality.
• Learners understand the philosophy behind our Indian Constitution.
• Learners get an insight about the structure of local self-government.
Course Title: Foundation of Human Skills
• Learners learn about individual behavior.
• Learners understand group behavior in organizations.
• Learners get familiarized with the organizational culture and motivation at workplace.
• Learners become aware of organizational change, creativity and development and work stress.
Course Title: Business Economics – I
• Learners understand the scope and significance of business economics.
• Learners know the demand need for business development.
• Learners get an insight about the role of production function in business development.
• Learners learn about the various market structures and the different business strategies used in different types of markets.
• Learners understand the pricing strategies used by companies under different business situations.
PROGRAM SPECIFIC TITLE: FIRST YEAR BMS (SEMESTER II)
Course Title: Principles of Marketing
• The course introduces different activity and functions of marketing. It also introduces the concepts of marketing and orientation of a firm.
• Learners can get an insight into the marketing environment into micro environment and macro environment.
• Learners get to know about marketing research and consumer behavior.
• Learners understand the elements of marketing-mix
• Learners can learn the basis of segmentation, targeting, and positioning.
• Learns get acquainted with new trends in marketing using social network.
Course Title: Industrial Law
• Learners understand the laws related to industrial relations and industrial disputes.
• Learners get an insight about laws related to health, safety and welfare, and social legislation. • Learners get to know about laws related to compensation management. Course Title: Business Mathematics Course Outcomes:
• The course is important as managers need to know "how much' profit they would earn, whether it is cumulative or not.
• It also helps the learners to understand the co-relation of different variables of his business.
Course Title: Business Communication – II
• The course will provide students with equal opportunity to speak and write.
• It balances the delivery of oral and written components of communication skill.
• It grooms the potential managers with the basic qualities, skill set, traits required by a good leader.
Course Title: Foundation Course – II
• Learners understand the position of the Indian society in the global world.
• Learners get an insight on the basics of Human Rights.
• Learners learn about ecology – ill effects and methods of conservation of the ecology.
• Learners can understand the methods of managing conflict and stress management in a contemporary society.
Course Title: Business Environment
Learners understand the concept of business environment, and the different elements of business environment such as political, legal, social, cultural and international business environments.
Course Title: Principles of Management
• Learners get an insight into nature and evolution of management.
• Learners can understand the concepts of planning and decision-making in managing and organization.
• Learners know about organizing, departmentation, span of control and delegation of authority.
• Learners get familiarized with directing, leadership, co-ordination and controlling functions of management.
• It helps to develop entrepreneurs and to prepare students to take the responsibility of full line of management function of a company with special reference to SME sector.
• The course enables to equip the students with knowledge about the nature, purpose and complex construction in the planning and execution of an effective Integrated Marketing Communication (IMC) program.
• Leaners get an overview of logistics, supply chain management, customer services and demand forecasting.
• Leaners understand the functions and different practices associated with corporate communication and public relations.