Overview

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The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a comprehensive three-year undergraduate programme structured across six semesters, designed to equip students with the knowledge, practical exposure, and industry-oriented skills required for careers in the dynamic field of media and communication.

In alignment with the National Education Policy (NEP) 2020, the programme focuses on multidisciplinary learning, flexibility, critical thinking, creativity, skill development, and experiential education. It enables students to understand the changing dimensions of communication in the digital era and prepares them to meet the growing demands of the media industry.

The curriculum integrates journalism, advertising, public relations, digital communication, visual storytelling, media production, and content creation, thereby building a strong academic and professional foundation.

The programme broadly covers the following areas:

• Print Media 
• Electronic and Digital Media 
• Television and Broadcast Media 
• Journalism 
• Anchoring and News Presentation 
• Event Management 
• Copywriting and Content Writing 
• Social Media Management 
• Internet and New Media 
• Advertising and Brand Communication 
• Public Relations and Corporate Communication 
• Radio and Video Jockeying 
• Media Research 
• Photography and Visual Communication 
• Film and Video Production 
• Digital Marketing and Influencer Communication 

The programme offers learners a blend of theoretical knowledge and practical exposure through projects, workshops, internships, field visits, campaigns, and production-based assignments, making them industry-ready professionals.

BAMMC opens several career avenues in journalism, media production houses, advertising agencies, digital platforms, event management firms, public relations consultancies, and content creation industries.

Aims and Objectives

A) Aims

• To provide students with a strong foundation in media, communication, journalism, and multimedia studies. 
• To develop creative, analytical, and critical thinking skills required in the field of mass communication. 
• To prepare students for professional careers in traditional as well as digital media industries. 
• To equip learners with practical knowledge of media production, content writing, advertising, and public relations. 
• To enhance communication, presentation, anchoring, and storytelling skills. 
• To promote ethical awareness and responsible media practices in accordance with professional standards. 
• To encourage innovation, digital literacy, and adaptability to emerging media technologies. 
• To foster multidisciplinary and skill-based learning in line with NEP 2020. 

B) Objectives

• To offer comprehensive training in journalism, reporting, editing, and media writing. 
• To develop proficiency in digital media tools, content creation, and multimedia production. 
• To provide practical exposure in advertising, public relations, and corporate communication. 
• To build skills in social media management, branding, and audience engagement. 
• To enable students to understand broadcasting techniques in radio, television, and online platforms. 
• To encourage hands-on learning through projects, internships, field assignments, and event management activities. 
• To develop professional competencies in copywriting, script writing, and visual communication. 
• To prepare learners for employment and entrepreneurship opportunities in the media and communication sector.