PROGRAM OUTCOME
1. Learners will be able to understand the basic concepts of mass communication, media, and how communication shapes society
2. Students will develop effective communication skills in reading, writing, speaking, and listening, useful in media-related careers
3. To help learners apply digital tools such as Google Workspace and multimedia software in real-world media tasks
4. To enable students to analyze current events and media trends with critical thinking and awareness
5. Learners will demonstrate social responsibility and ethical behavior in their media and communication practices
Subject Name
Semester
Course Outcomes
Fundamentals of Mass Communication
Semester I
CO1: Understand the meaning, importance and basic concepts of Mass Communication.
CO2: Appreciate Mass Communication as a social institution to gain an in-depth understanding of Indian society.
CO3: Develop critical knowledge of chief forms of Mass Media.
CO4: Build analytical skills to gauge social, political and cultural transformation in India.
CO5: Get acquainted with the significance, challenges and potential of recent trends in New Media and Media Convergence.
Contemporary Affairs
CO1: Create awareness about current developments and issues among learners.
CO2: Provide relevant understanding of society, politics, economics and environment and their media coverage.
CO3: Kindle interest among learners about crucial issues across diverse sectors.
CO4: Equip learners with inquisitiveness, analytical ability and critical thinking.
CO5: Enable learners to articulate their views confidently on key issues.
IT - Google Workspace
CO1: Create and manage professional emails, meetings, shared calendars and chats.
CO2: Use Google tools for storing, organizing, creating and collaborating on content.
CO3: Identify components and features of computer systems.
CO4: Use DOS and Windows commands and tools. CO5: Understand computer networking and models like TCP/IP.
CO6: Describe the working of the Internet and World Wide Web.
Visual Communication
CO1: Acquire basic knowledge to carry out projects in visual communication.
CO2: Enhance the ability to understand and analyze visual communication critically.
Introduction to Computers – I
CO1: Gain foundational knowledge of computer hardware, software and operating systems.
CO2: Acquire practical skills in Adobe Photoshop, Corel Draw and Adobe Illustrator.
CO3: Understand the role of computers in media, journalism and mass communication.
CO4: Develop digital literacy skills essential for academic and professional success.
CO5: Enhance productivity and creativity using technology tools relevant to the media industry.
Communication Skills in English – I
CO1: Understand and interpret texts from different perspectives.
CO2: Develop interest in quality audio and visual media.
CO3: Acquire proficiency in listening, speaking, reading and writing skills.
CO4: Develop good oral and written communication skills in English.
Environmental Systems and Management – I
CO1: Explain the structure and function of ecosystems and energy flow.
CO2: Identify types of environmental pollution and control strategies.
CO3: Analyze biodiversity loss and conservation efforts.
CO4: Understand human impact on the environment and sustainability.
Indian Knowledge System
CO1: Understand and appreciate the rich Indian Knowledge Tradition.
CO2: Understand the contribution of Indians in various fields.
CO3: Experience increased subject awareness and self-esteem.
CO4: Develop understanding of how knowledge is interconnected.
Introduction to Cultural Activities
CO1: Understand the significance of cultural activities.
CO2: Sensitize students towards Indian culture and its preservation.
CO3: Apply cultural knowledge and skills in practical life.
CO4: Demonstrate skills through participation in cultural activities.
Basics of Radio & TV
Semester II
CO1: Understand the origins and evolution of radio and television.
CO2: Appreciate diverse aspects of growth of radio and television.
CO3: Obtain analytical insights into new trends like mobile technology, social media and web.
CO4: Gain knowledge about digital storytelling and emerging trends in electronic media.
CO5: Get acquainted with different aspects of news and audio-video content.
Introduction to New Media
CO1: Demonstrate foundational understanding of new media concepts.
CO2: Classify forms of new media and explain their usage.
CO3: Critically examine participatory culture and communication.
CO4: Develop managerial skills like leadership and decision-making.
CO5: Identify business practices like ad revenue and influencer marketing.
CO6: Analyze impact of immersive technologies and data-driven innovations.
Introduction to Journalism
CO1: Understand journalism as an influential medium for opinion formation.
CO2: Recognize journalism as a potential career option.
Social Media Marketing
CO1: Understand key social media marketing concepts.
CO2: Select appropriate platforms for marketing goals.
CO3: Use tools to create and manage campaigns.
CO4: Analyze metrics and make data-driven decisions.
Translation Skills
CO1: Identify concepts in translation studies.
CO2: Apply linguistic knowledge in translation.
CO3: Understand translation types and techniques.
CO4: Understand role in intercultural communication.
CO5: Apply translation in specialized fields.
Introduction to Computers – II
CO1: Demonstrate advanced photo editing skills.
CO2: Create logos and typographic designs.
CO3: Design publication layouts using InDesign.
CO4: Export and manage projects efficiently.
Communication Skills in English – II
CO1: Acquire proficiency in English for media platforms.
CO2: Speak and write effectively for diverse media
.CO3: Develop social media content skills.
CO4: Understand English in global media.
CO5: Analyze global media trends.
Environmental Systems and Management – II
CO1: Describe disasters and management phases
.CO2: Apply waste management practices.
CO3: Evaluate sustainable development strategies.
CO4: Assess environmental laws and conservation.
Foundation of Performing and Fine Arts
CO1: Identify skills in performing and fine arts.
CO2: Explain trends in Indian art.
CO3: Analyze transition to modern art.
CO4: Explore career opportunities.
Electronic Media - I
Semester III
CO1: Explain the evolution and current trends in broadcasting and digital media convergence.
CO2: Analyze the role of media institutions like AIR and community radio in societal development.
CO3: Operate basic sound and video equipment for studio and field production.
CO4: Differentiate and produce content in multiple radio and TV formats.
CO5: Demonstrate planning, shooting and editing skills across media production stages.
Corporate Communication and Public Relations
CO1: Provide understanding of concepts of corporate communication and public relations.
CO2: Understand various elements of corporate communication and their roles.
CO3: Examine coordination of communication elements in modern organizations.
CO4: Develop critical understanding of practices, trends and social media tools.
Journalism and Public Opinion
CO1: Understand the role of media in influencing public opinion.
CO2: Analyze formation of public opinion through digital and social media.
CO3: Analyze media impact on socio-economic issues.
CO4: Understand theoretical frameworks of media and society research.
CO1: Explain structure and function of ecosystems and energy flow.
CO2: Identify types of environmental pollution and suggest control strategies.
CO4: Understand human impact and importance of sustainability.
Computers & Multimedia I
CO1: Understand concepts and interface of Photoshop and Illustrator
.CO2: Explore tools and features for design applications.
CO3: Apply software skills to create professional designs.
CO4: Build foundational design skills using layers, shapes and text.
CO5: Develop creative approach for multimedia and graphic design trends.
Hindi Bhasha: Vyavaharik Prayog I
CO1: Gain knowledge and proficiency in Hindi language.
CO2: Understand grammatical applications in Hindi.
CO3: Use correct and practical Hindi language effectively.
Foundations of Literary Arts and Creative Writing
CO1: Understand concept and cultural relevance of literary arts.
CO2: Participate in oral literary activities like debate and storytelling.
CO3: Demonstrate reflective thinking through writing.
CO4: Express opinions using structured creative writing.
CO5: Write effective emails, speeches and blog posts.
Electronic Media - II
Semester IV
CO1: Understand advanced concepts of electronic media production and broadcasting.
CO2: Analyze formats and content styles in television and radio programming.
CO3: Apply skills in scripting, shooting and editing for media production.
CO4: Evaluate the impact of digital technologies on broadcasting.
CO5: Produce audio-visual content using professional techniques.
Advertising
CO1: Understand basic concepts, functions and types of advertising.
CO2: Analyze advertising strategies and creative techniques.
CO3: Develop skills in copywriting and advertisement design.
CO4: Evaluate role of advertising in marketing and brand building.
CO5: Understand ethical and social issues in advertising.
Media Laws and Ethics
CO1: Understand legal framework governing media in India.
CO2: Analyze ethical issues and responsibilities in journalism and media.
CO3: Examine laws related to press, broadcasting and digital media.
CO4: Apply ethical principles in media practices.
Journalism and Reporting
CO1: Understand principles and practices of reporting.
CO2: Develop skills in news writing and reporting techniques.
CO3: Analyze different types of reporting like investigative and feature writing.
CO4: Apply ethical and professional standards in journalism.
CO1: Understand disaster management concepts and strategies.
CO2: Analyze environmental policies and sustainable development practices.
CO3: Evaluate waste management techniques and environmental protection methods.
CO4: Assess role of individuals and organizations in environmental conservation.
Computers & Multimedia II
CO1: Apply advanced multimedia tools and techniques.
CO2: Create multimedia content using design and editing software.
CO3: Develop skills in animation, video editing and digital production.
CO4: Integrate multimedia elements for effective communication.
Hindi Bhasha: Vyavaharik Prayog II
CO1: Develop advanced proficiency in Hindi language.
CO2: Apply grammar and communication skills effectively
CO3: Use Hindi language in professional and practical contexts.
Foundations of Literary Arts and Creative Writing II
CO1: Develop advanced creative writing skills.
CO2: Analyze different literary forms and styles.
CO3: Produce original creative content like stories, poems and scripts.
CO4: Enhance critical thinking and expression through writing.
Course Outcome
Advertising & Marketing Research
Semester V
1. To understand the fundamentals of advertising and marketing research.
2. To develop skills in research design, data collection, analysis, and interpretation for advertising and marketing decisions.
3. To familiarize learners with pre-testing, post-testing, copy testing, and product research methods.
Copy Writing
1. To develop creative writing skills for advertising across print, audio-visual, digital, and direct media platforms.
2. To enable learners to write effective advertising copy for different target audiences.
3. To understand various advertising appeals, execution styles, and campaign evaluation techniques.
1. To understand the growing significance of social media in marketing communication.
2. To develop strategies for social media campaigns across platforms like Facebook, Instagram, YouTube, and LinkedIn.
3. To understand campaign management, ethics, and career opportunities in social media marketing.
Agency Management
1. To acquaint students with concepts, techniques, and practical application required for developing effective advertising campaigns.
2. To understand how an advertising agency functions and the opportunities available within the industry.
3. To familiarize learners with the various aspects of running an ad agency professionally.
Brand Building
To understand the growing importance of brand building, methods to build and sustain brands, new approaches in brand development, and the global perspective of branding.
Consumer Behaviour
To understand the sociological and psychological perspectives of consumer behaviour and its importance in marketing communication.
Direct Marketing & E-Commerce
1. To understand the awareness and growing importance of direct marketing.
2. To use various traditional and modern direct marketing techniques for customer reach and loyalty building.
3. To understand the increasing significance of e-commerce and its business applications.
4. To gain insight into direct marketing activities on social media platforms integrated with e-commerce.
Advertising in Contemporary Society
Semester VI
To understand the advertising environment in contemporary society, the impact of liberalization on Indian society and economy, and compare advertising environments across countries.
Brand Management
To understand the importance of brand management, learn how to build, sustain and grow brands, and understand brand equity and its global perspective.
Advertising & Sales Promotion
1. Students should be able to demonstrate a thorough understanding of the major sales promotion concepts.
2. Use a framework to make effective sales promotion decisions.
3. Adopt the necessary skills and point of view of an effective sales promotion campaign.
Rural Marketing & Advertising
To introduce rural marketing concepts, understand rural demography and economy, and develop marketing and communication strategies for rural consumers.
Retailing & Merchandising
1. To introduce the students to the concept of retailing.
2. To make them understand the strategies of retail marketing.
3. To make the students aware about the needs and behaviour of retail consumers.
4. To introduce the concept of merchandising.
5. To understand the social behaviour and attitude of consumers towards merchandising and retailing.
6. To introduce students to different skills of merchandising.
7. To develop skills of retail communication and awareness of trends in information technology tools.
Advertising Design
To understand the planning and production process of advertisements, visual communication, and gain industry-ready practical skills in advertising design.
• Learners will acquire the knowledge and skills required to pursue a career in the specialization of their choice.
• Students would demonstrate the ability to apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues
• Learners would develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills
• Learners will understand mass media as a system of interrelated forces, including historical foundations, technological advances, economic dynamics, regulatory constraints, and ethical concerns.
• Learners will be able to create and design emerging media products, including blogs, digital audio, digital video, social media, digital photography, and multimedia.
• Learners will understand the underlying philosophical assumptions of, and be able to apply, communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues
• Learners will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across platforms.
• Learners will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.
COURSE OUTCOME
EVOLUTION OF COMMUNICATION
To explore the history of communication from pre-historic styles to modern technologies
• To identify techniques and media used in graphic art.
• To understand the influences of historic media styles in present day communication
• To study the evolution of language and other communicative behaviours in humans and other species.
• To Study the role of culture in shaping communication patterns
• To understand the impact of evolution on communication dynamics
• To identify the social dynamics that drive the evolution of communication
• To examine the impact of technology on the communication systems
FUNDAMENTALS OF MASS COMMUNICATION
To introduce students to the history, evolution and the development of Mass Communication in the world with special reference to India.
• To study the evolution of Mass Media as an important social institution.
• To understand the development of Mass Communication models.
• To develop a critical understanding of Mass Media.
• To understand the concept of New Media and Media Convergence and its implications.
CONTEMPORARY ISSUES
1. To provide learners with overview on current developments in various fields.
2. To generate interest among the learners about burning issues covered in the media
3. To equip them with basic understanding of politics, economics, environment and technology so that students can grasp the relevance of related news.
4. Twenty minutes of newspaper reading and discussion is mandatory in every lecture
VISUAL COMMUNICATION
1. To provide students with tools that would help them visualize and communicate.
2. Understanding Visual communication as part of Mass Communication
3. To acquire basic knowledge to be able to carry out a project in the field of visual communication
4. To acquire basic knowledge in theories and languages of Visual Communication
5. The ability to understand and analyse visual communication from a critical perspective
INTRODUCTION TO COMPUTERS - I
1. Learners will be able to explain the needs of hardware and software required for a computation task.
2. Learners will be able to understand the need for primary and secondary storage
3. Learners will be able to understand the concepts of operating system, networking and internet
4. Learners will be able to understand basic network topologies
FUNDAMENTAL OF PEOPLE’S SKILLS
1. Demonstrate ethical behavior coupled with integrity.
2. Will generate new ideas and create a business plan.
3. Will be able to develop good listening skills which are vital for demonstrating good team qualities.
4. Will build sensitivity about social and cultural differences and illustrate good etiquettes.
5. Will be able to present themselves and their thoughts in front of others more confidence.
INDIAN KNOWLEDGE SYSTEM SERIES(GENERIC)-I
1. Learner will understand and appreciate the rich Indian Knowledge Tradition
2. Lerner will understand the contribution of Indians in various fields
3. Lerner will experience increase subject-awareness and self-esteem
4. Lerner will develop a comprehensive understanding of how all knowledge is ultimately intertwined
CULTURAL
• Understand the significance of cultural activities
• Sensitize students towards Indian culture and its preservation
• Apply the knowledge and skills of the cultural activities in their practical life
• Participate in the various cultural activities
IT_GOOGLE WORKSPACE
Course Outcomes (OC):
1. Manage email communications with Gmail.
2. Schedule and organize meetings and events using Google Calendar. Arrange and attend video meetings with Google Meet, Communicate with others using Google Chat.
3. Save , manage, and share files with Google Drive.
4. Generate and collaborate documents, spreadsheets and presentations.
5. Design Google Forms and collect data for surveys . Generate reports based on the collected data and integrate it with other Google Workspace applications.
6. Use Google Classroom to digitally organize, distribute, and gather assignments, course materials, and feedback.
7. Navigate confidently and make use of the numerous functionalities of Google Maps.
8. Able to design, develop, and maintain informative and visually appealing websites using Google Sites.
COMMUNICATION SKILLS IN ENGLISH I
At the end of the course, learners will be able to:
1. Understand and interpret any text they are reading from different perspectives.
2. Arouse the interest of learners in listening to and watching good quality audio and visual media.
3. Acquire proficiency in the skills of listening; speaking, reading and writing that will help them meet the challenges of the world.
4. Develop good oral and written skills of communication in the English language.
OVERVIEW OF PRINT PRODUCTION
Understand the concepts, processes, techniques, and applications involved in print production, including pre-press, press, and post-press stages.Analyze the technical and commercial aspects of print production, including layout, quality, color printing, and costing.
BASICS OF RADIO & TV
Understand the basic concepts, history, and development of radio and television as electronic media.
Develop knowledge of the functioning, formats, and role of radio and television in mass communication and society.
INTRODUCTION TO NEW MEDIA
Upon completion of this course, students should be able to:
• To familiarize students with the concept of new media and its significance in the field of multimedia mass communication.
• To explore the historical development and evolution of new media technologies.
• To examine the impact of new media on society, culture, and communication.
• To analyze the characteristics, functions, and uses of various new media platforms.
• To develop practical skills in navigating, creating, and evaluating new media content.
• To encourage critical thinking and ethical considerations in the use of new media.
HISTORY OF MEDIA
1. Learner will be able to understand Media history through key events in the cultural history
2. To enable the learner to understand the major developments in media history.
3. To understand the history and role of professionals in shaping communications.
4. To understand the values that shaped and continues to influence Indian mass media.
5. Learner will develop the ability to think and analyze about media.
6. To sharpen the reading, writing, speaking and listening skills that will help the students to understand the development of Media
SOCIAL MEDIA MARKETING
After successful completion of this course, students would be able to -
1. Demonstrate a solid understanding of social media marketing concepts, including audience targeting, content creation, engagement strategies, and campaign measurement.
2. Identify the strengths and weaknesses of different social media platforms and select the most appropriate channels for achieving specific marketing objectives.
3. Develop proficiency in using social media management tools and advertising platforms to create and manage effective marketing campaigns.
4. Analyze social media metrics to assess the performance of marketing campaigns, identify areas for improvement, and make data-driven decisions.
5. Demonstrate creativity and problem-solving skills by developing original social media marketing concepts and campaigns that resonate with target audiences.
6. Effectively communicate their ideas, insights, and recommendations through written reports, oral presentations, and collaborative group discussions focused on social media marketing topics.
ADVANCED EXCEL
1. Use fundamental Excel functions and data manipulation.
2. Create and customize charts for effective data visualization.
3. Use advanced Excel functions and data analysis methods.
4. Understand and apply data validation and conditional formatting.
5. Use PivotTables, PivotCharts, and interactive data analysis.
6. Apply advanced charting and visualization methods.
7. Use macros for task automation and efficiency.
TRANSLATION SKILLS
To identify and discuss basic concepts and problems in the area of Translation Studies.
• to provide an opportunity for an in-depth and hands-on study of many areas of applied translation and linguistics (e.g. semantics, pragmatics, sociolinguistics, and others) in the context of interlingual and intercultural transfer of meaning.
• To introduce the students to several modes and types of translation, as well as translation strategies and techniques
• To familiarize students with the role and functions of translator/interpreter in the process of intercultural communication.
• To introduce the students to concepts of translation/interpreting for specific purposes (legal translation and court interpreting; health care interpreting; conference interpreting; technical translation; literary translation; translation of advertising, entertainment and journalism material
INTRODUCTION TO COMPUTERS - II
Understand the advanced concepts and practical applications of computer systems, software, internet tools, and digital communication in media studies.
Develop skills in using computer applications for content creation, data management, presentations, and multimedia-based communication.
HINDI
CO-1) हवद्याहथायों को लेखन, वाचन कौशल के ज्ञान प्राहप्त के साथ मौहलक अहभव्यहि में बदलाव आएगा। CO-2) हवद्याहथायों का लेखन, वाचन कौशल द्वारा मानहसक हवकास होगा, पठन-शहि, शैली का हवकास होगा। CO-3) हवद्याहथायों को लेखन, भाषण कौशल से भाहषक-शहि, शैहलयों का सिंविान होगा हवशेषज्ञता आएगी। CO-4) हवद्याहथायों को लेखन, वाचन, श्रवण, भाषण कौशल की हवशेषताओिं और उपयोहगता का ज्ञान प्राप्त होगा।
FOUNDATION OF BEHAVIORAL SKILLS – BASIC LEVEL
1: Learners will be able to Define and Identify different life skills required in personal and professional life
2: Learners will develop an awareness of the self and apply well-defined techniques to cope with emotions and stress.
3: Learners will be able to explain the basic mechanics of effective communication and demonstrate these through presentations and take part in group discussions
4: Learners will be able to use appropriate thinking and problem-solving techniques to solve new problems
Foundation and Exploration of Performing and Fine Arts
Identify and trace the historical evolution of Indian performing and fine arts. Analyze the transition from traditional to modern art forms in performing arts. Identify and describe a range of career paths in the fine and performing arts.
Effective Communication – I
To develop functional and operational language skills in media communication, and enhance reading, writing, and critical thinking abilities.
Foundation Course – I
To introduce learners to Indian society, constitutional values, and major socio-political issues.
To develop visual literacy and communication skills, and enable students to critically analyze visual media.
To understand the history, evolution, models, and role of mass communication and media in society.
Current Affairs
To develop awareness and understanding of current political, social, economic, environmental, and technological issues.
History of Media
To understand the evolution of media through historical events and analyze its role in shaping society.
Effective Communication Skills – II
To strengthen communication skills in media and organizational settings with focus on analytical thinking and writing.
Foundation Course – II
To further develop understanding of Indian society, constitutional principles, and social challenges.
Content Writing
To equip students with effective writing skills for media content and develop clarity and precision in expression.
Introduction to Advertising
To understand the fundamentals, types, campaigns, trends, and career opportunities in advertising.
To introduce students to journalism as a medium of information, awareness, and opinion formation.
Media, Gender & Culture
To examine the relationship between media, gender, and culture in contemporary society.
1. The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.
2. The Communication and Media Studies major prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study
3. This program will equip the learners with professional skills essential for making a career in the Entertainment industry, Cinema, Television, OTT Platforms, social media platforms etc.
4. Students would demonstrate the ability to apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues.
5. Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
6. Learners would develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.
7. Learners will understand mass media as a system of interrelated forces, including historical foundations, technological advances, economic dynamics, regulatory constraints, and ethical concerns.
8. This programme will also give them an improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field
9. Learners will be able to create and design emerging media products, including blogs, digital audio, digital video, social media, digital photography, and multimedia.
10. They will be better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.
11. Learners will understand the underlying philosophical assumptions of, and be able to apply, communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues.
12. Learners will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across platforms.
13. Learners will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.
14. Learners will acquire the knowledge and skills required to pursue a career in the specialization of their choice.
1. To make the students aware of functional and operational use of language in media.
2. To equip or enhance students with structural and analytical reading, writing and thinking skills.
3. To introduce key concepts of communications.
1. To introduce students to the overview of the Indian society.
2. To help them understand the Constitution of India.
3. To acquaint them with the socio-political problems of India.
2. Understanding visual communication as part of mass communication.
3. To acquire basic knowledge to carry out a project in visual communication.
4. To acquire basic knowledge in theories and languages of visual communication.
5. Ability to understand and analyze visual communication from a critical perspective.
1. To introduce students to the history, evolution and development of mass communication in the world with special reference to India.
2. To study the evolution of mass media as an important social institution.
3. To understand the development of mass communication models.
4. To develop a critical understanding of mass media.
5. To understand the concept of new media and media convergence and its implications.
1. To provide learners with an overview of current developments in various fields.
2. To generate interest among learners about burning issues covered in the media.
3. To equip them with a basic understanding of politics, economics, environment and technology.
4. Mandatory newspaper reading and discussion in every lecture.
1. Learner will understand media history through key events in cultural history.
2. To understand major developments in media history.
3. To understand the history and role of professionals in shaping communication.
4. To understand the values that shaped and continue to influence Indian mass media.
5. Develop ability to think and analyze media.
6. Sharpen reading, writing, speaking and listening skills.
1. To make students aware of the use of language in media and organization.
2. To enhance structural and analytical reading, writing and thinking skills.
3. To introduce key concepts of communication.
1. To introduce students to the overview of Indian society.
1. To provide students with tools that help them communicate effectively.
2. Understanding crisp writing as part of mass communication.
3. Ability to draw the essence of situations and develop clarity of thought.
1. To provide students with a basic understanding of advertising, its growth, importance and types.
2. To understand effective advertising campaigns, tools and models.
3. To comprehend the role of advertising, departments, careers and creativity.
4. To provide students with various advertising trends and future scope.
To help media students acquaint themselves with the influential medium of journalism that holds the key to opinion formation and create awareness.
1. To discuss the significance of culture and the media industry.
2. To understand the association between media, gender and culture in society.
3. To stress changing perspectives of media, gender and culture in the globalised era.