About The Program

The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a program designed to equip students with the skills and knowledge necessary for careers in journalism, mass communication, media production, and multimedia. According to the National Education Policy (NEP) 2020, higher education in India is being restructured to focus more on multidisciplinary learning, critical thinking, flexibility, and skill development.

The BAMMC programme spans three years and is divided into six semesters. BAMMC opens several avenues for its graduates and offers a plethora of opportunities, equipping the learners  with industry-specific skills and intensive education in several mass communication mediums. This program has been specially crafted to suit the changing media needs. 

ï‚· Print Media
ï‚· Electronic and Digital Media
ï‚· Television and Broadcast Media
ï‚· Journalism
ï‚· Anchoring
ï‚· Event Management
ï‚· Copywriting and Content Writing
ï‚· Social Media
ï‚· The Internet
ï‚· Advertising
ï‚· Public Relations
ï‚· Radio and video jockeying

This degree absorbs learners intensively in the said areas and makes them industry-ready. It offers lucrative career options in different branches of media and promising job opportunities. Those with a creative bent of mind and a passion for flamboyance that the field of media exudes are sure to find BAMMC the perfect choice for career building.