About The Program

Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a media industry-specific Degree program offered by the University of Mumbai. The 3-year degree course imparts professional education and training to learners interested in making a spectacular career in the media industry. BAMMC is one of the most sought-after degree courses today. Apart from proficiency in several branches of the media industry, it brings about holistic development and equips the learners with key life skills. They are trained to develop confidence, people skills, critical thinking, leadership qualities and flexibility required in the rapidly evolving media industry. A slew of new platforms such as OTT, podcasts, online film selling and several more, the media industry is an infinitely versatile field especially for the creatively inclined. With equitable emphasis on classroom learning and practical training on the industry floor, learners gain all-inclusive knowledge of the media industry and are set to soar in the arena of their choice.

The BAMMC programme spans three years and is divided into six semesters. BAMMC opens several avenues for its graduates and offers a plethora of opportunities, equipping the learners  with industry-specific skills and intensive education in several mass communication mediums. This program has been specially crafted to suit the changing media needs. 

 Print Media
 Electronic and Digital Media
 Television and Broadcast Media
 Journalism
 Anchoring
 Event Management
 Copywriting and Content Writing
 Social Media
 The Internet
 Advertising
 Public Relations
 Radio and video jockeying

This degree absorbs learners intensively in the said areas and makes them industry-ready. It offers lucrative career options in different branches of media and promising job opportunities. Those with a creative bent of mind and a passion for flamboyance that the field of
media exudes are sure to find BAMMC the perfect choice for career building.