BAMMC PROGRAM OUTCOME
PO1: The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.
PO2: Literature or the fine arts contribute to the gradual civilization of man by activating his sense perceptions sharply so as to be quick enough to react to their appeal.
PO3: They will be confident at Listening (comprehending), speaking, reading and writing skills.
PO4: Students will be able to increase confidence in speaking publicly. Students will be able to prepare, organize, and deliver an engaging oral presentation.
PO5: These arts appeal to the emotional aesthetic reflective intellectual meditative and spiritual faculties of man. Utility is the criterion of mechanical arts.
PO6: On the other hand, literature is a mode of reflecting reality, intending to appeal to the various faculties of sensitive sensible and sentient man.
PO7: Learners will develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.
PO8: Learners will be able to conceptualize design and produce projects in media based on effective principles and practices of media aesthetics for specific audiences.
PO9: Program will develop knowledge, skills and judgement around human communication that will facilitate their ability to work collectively with others. The skills will include communication competencies such as managing conflict, understanding small group processes, active listening, appropriate self–disclosure, etc.
PO10: Program offers all round development of the learner by touching upon areas like effective communication strategies, industry exposure, public relations etc. thereby grooming them to become complete media professionals.
PO11: Learners will understand mass media as a system of inter related forces including technological advances, current affairs, commercial aspects, regulatory constraints and ethical concerns.
PO12: Learners will be able to create and design emerging media products, including Blogs, Digital Audio and Video, Social media, Digital Photography and Multimedia.
PO13: Learners will develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.
PO14: Learners will acquire the knowledge and skills required to pursue a career in the specialization of their choice.
COURSE OUTCOME
FYBAMMC – SEMESTER I
COURSE NAME - EVOLUTION OF COMMUNICATION
After completing the course, the learner will be able to:
CO1 To explore the history of communication from pre-historic styles to modern technologies
CO2 To identify techniques and media used in graphic art.
CO3 To understand the influences of historic media styles in present day communication
CO4 To study the evolution of language and other communicative behaviours in humans and other species.
CO5 To Study the role of culture in shaping communication patterns
CO6 To understand the impact of evolution on communication dynamics
CO7 To identify the social dynamics that drive the evolution of communication
CO 8 To examine the impact of technology on the communication systems
COURSE NAME - FUNDAMENTALS OF MASS COMMUNICATION
After completing the course, the learner will be able to:
CO1 To introduce students to the history, evolution and the development of Mass Communication in
the world with special reference to India.
CO2 To study the evolution of Mass Media as an important social institution.
CO3 To understand the development of Mass Communication models.
CO4 To develop a critical understanding of Mass Media.
CO5 To understand the concept of New Media and Media Convergence and its implications.
COURSE NAME - CONTEMPORARY AFFAIRS
After completing the course, the learner will be able to:
CO1 To provide learners with overview on current developments in various fields.
CO2. To generate interest among the learners about burning issues covered in the media
CO3. To equip them with basic understanding of politics, economics, environment and technology
so that students can grasp the relevance of related news.
CO4. Twenty minutes of newspaper reading and discussion is mandatory in every lecture
COURSE NAME - VISUAL COMMUNICATION
After completing the course, the learner will be able to:
CO1 To provide students with tools that would help them visualize and communicate.
CO 2. Understanding Visual communication as part of Mass Communication
CO 3. To acquire basic knowledge to be able to carry out a project in the field of visual
communication
CO 4. To acquire basic knowledge in theories and languages of Visual Communication
CO 5. The ability to understand and analyse visual communication from a critical perspective
COURSE NAME - CURRENT AFFAIRS
After completing the course, the learner will be able to:
CO1: To gain an overview on current developments in various fields.
CO2: To analyse events of politics, economics, environment and technology so that students can grasp the relevance of related news.
CO3: To evaluate burning issues covered in the media.
CO4: To analyse important developments within the state of Maharashtra.
COURSE NAME - HISTORY OF MEDIA
After completing the course, the learner will be able to:
CO1: To analyse Media history through key events in the cultural history.
CO2: To evaluate the major developments in regional media history.
CO3: To evaluate the role of professionals in shaping communications.
CO4: To analyse the values that shaped and continues to influence Indian mass media.
Name of the Course: IT_Fundamentals of Computer
After completing the course, the learner will be able to:
CO 1. To understand the basic concepts of computer
CO 2. To understand the fundamentals of hardware, software and
programming
CO 3. To understand the concepts of operating system and internet
CO 4. To familiarize the student with the basic taxonomy and terminology of
computer networks
Name of the Course: IT_Google Workspace
CO 1. Understand Google Workspace and its applications.
CO 2. Gain proficiency in key features of Google workspace application.
CO 3. Acquire proficiency in Google workspace to collaborate, manage tasks and communicate effectively.
CO 4. Leverage possibilities of Google workspace tolls to enhance productivity and streamline workflow.
Name of the Course: Fundamentals of People’s Skills
CO 1. Demonstrate ethical behavior coupled with integrity.
CO 2. Will generate new ideas and create a business plan.
CO 3. Will be able to develop good listening skills which are vital for demonstrating good team qualities.
CO 4. Will build sensitivity about social and cultural differences and illustrate good etiquettes.
CO 5. Will be able to present themselves and their thoughts in front of others more confidence.
COURSE NAME - Communication Skills in English I
CO 1. Understand and interpret any text they are reading from different perspectives.
CO 2. Arouse the interest of learners in listening to and watching good quality audio and visual media.
CO 3. Acquire proficiency in the skills of listening; speaking, reading and writing that will help them meet the challenges of the world.
CO 4. Develop good oral and written skills of communication in the English language.
COURSE NAME - Indian Knowledge System
CO 1Learner will understand and appreciate the rich Indian Knowledge Tradition
CO 2. Lerner will understand the contribution of Indians in various fields
CO 3. Lerner will experience increase subject-awareness and self-esteem
CO 4. Lerner will develop a comprehensive understanding of how all knowledge is ultimately intertwined
COURSE NAME - Introduction to Cultural Activities
CO1 Understand the significance of cultural activities
CO2 Sensitize students towards Indian culture and its preservation
CO3 Apply the knowledge and skills of the cultural activities in their practical life
CO4 Participate in the various cultural activities
FYBAMMC – SEMESTER II
COURSE NAME - INTRODUCTION TO NEW MEDIA
After completing the course, the learner will be able to:
CO1 To familiarize students with the concept of new media and its significance in the field of multimedia
mass communication.
CO2 To explore the historical development and evolution of new media technologies.
CO3 To examine the impact of new media on society, culture, and communication.
CO4 To analyze the characteristics, functions, and uses of various new media platforms.
CO5 To develop practical skills in navigating, creating, and evaluating new media content.
CO5 To encourage critical thinking and ethical considerations in the use of new media.
COURSE NAME - TRANSLATION SKILLS
After completing the course, the learner will be able to:
CO 1 To identify and discuss basic concepts and problems in the area of Translation Studies.
CO2 to provide an opportunity for an in-depth and hands-on study of many areas of applied translation and linguistics (e.g. semantics, pragmatics,
sociolinguistics, and others) in the context of interlingual and intercultural transfer of meaning.
CO3 To introduce the students to several modes and types of translation, as well as translation strategies and techniques
CO4 To familiarize students with the role and functions of translator/interpreter in the process of intercultural communication.
CO5 To introduce the students to concepts of translation/interpreting for specific purposes (legal translation and court interpreting; health care interpreting; conference interpreting; technical translation; literary translation; translation of advertising, entertainment and journalism material
COURSE NAME - HISTORY OF MEDIA
After completing the course, the learner will be able to:
CO1: Learner will be able to understand Media history through key events in the cultural history
CO2 . To enable the learner to understand the major developments in media history.
CO3 . To understand the history and role of professionals in shaping communications.
CO4 . To understand the values that shaped and continues to influence Indian mass media.
CO5. Learner will develop the ability to think and analyze about media.
CO6 To sharpen the reading, writing, speaking and listening skills that will help the students to understand the development of Media
COURSE NAME - Social Media Marketing
After completing the course, the learner will be able to:
CO 1. To provide students with a comprehensive understanding of social media marketing principles, strategies, and best practices.
CO 2. To familiarize students with the various social media platforms and their respective features, audiences, and advertising capabilities.
CO 3. To equip students with the practical skills needed to create, manage, and optimize social media marketing campaigns across different platforms.
CO 4. To cultivate students' ability to analyze social media metrics and use data-driven insights to refine marketing strategies and enhance campaignperformance.
CO 5. To explore emerging trends and technologies in social media marketing and their implications for future marketing practices.
CO 6. To encourage critical thinking and creativity in developing innovative social media marketing solutions to meet business objectives.
COURSE NAME - Advanced Excel
After completing the course, the learner will be able to:
CO1 Use fundamental Excel functions and data manipulation.
CO2 . Create and customize charts for effective data visualization.
CO3 . Use advanced Excel functions and data analysis methods.
CO4 . Understand and apply data validation and conditional formatting.
CO 5. Use PivotTables, PivotCharts, and interactive data analysis.
CO 6. Apply advanced charting and visualization methods.
CO 7. Use macros for task automation and efficiency.
COURSE NAME - Foundation of Behavioural skills
After completing the course, the learner will be able to:
CO1: Learners will be able to Define and Identify different life skills required in personal and professional life
CO2: Learners will develop an awareness of the self and apply well-defined techniques to cope with emotions and stress.
CO3: Learners will be able to explain the basic mechanics of effective communication and demonstrate these through presentations and take part in group discussions
CO4: Learners will be able to use appropriate thinking and problem-solving techniques to solve new problems
COURSE NAME - ?????? ???? : ???? ?? ????
CO-1) ???????????? ?? ????, ???? ???? ??????? ???????? ?? ??? ????? ???????? ??? ????? ?????
CO-2) ???????????? ?? ????, ???? ???? ?????? ?????? ????? ????, ???-???, ???? ?? ????? ?????
CO-3) ???????????? ?? ????, ???? ???? ?? ?????-???, ??????? ?? ??????? ???? ?????????? ?????
CO-4) ???????????? ?? ????, ????, ?????, ???? ???? ?? ????? ??????? ???????? ?? ????? ????????????
SYBAMMC – SEMESTER III
COURSE NAME - ELECTRONIC MEDIA – I
After completing the course, the learner will be able to:
CO1: To familiarize with the working of the two powerful media; i.e. radio and television.
CO2: To help the students in their careers in their fields.
COURSE NAME - CORPORATE COMMUNICATION AND PUBLIC RELATIONS
After completing the course, the learner will be able to:
CO1: To provide the students with basic understanding of the concepts of corporate communication and public relations.
CO2: To introduce the various elements of corporate communication and consider their roles in managing media organizations.
CO3: To examine how various elements of corporate communication must be coordinated to communicate effectively in today’s competitive world.
CO4: To develop critical understanding of the different practices associated with corporate communication with the latest trends and social media tools.
COURSE NAME - MEDIA STUDIES
After completing the course, the learner will be able to:
CO1: To analyse and compare media theories.
CO2: To evaluate relationship of media with culture and society.
CO3: To analyse the impact of Globalization on society.
COURSE NAME - INTRODUCTION TO PHOTOGRAPHY
After completing the course, the learner will be able to:
CO1: To introduce to media learner the ability of image into effective communication.
CO2: To help the learner understand that media photography is a language of visual communication and is far beyond just point and shoot fun moments.
CO3: To practice how picture speaks thousand words by enlightening the learner on how.
CO4: To develop the base of visualisation among learners in using pictures in practical projects.
CO5: To help learner work on given theme or the subject into making a relevant picture or photo feature.
COURSE NAME - FILM COMMUNICATION-I
After completing the course, the learner will be able to:
CO1: To inculcate liking and understanding of good cinema.
CO2: To make students aware with a brief history of movies; the major cinema movements.
CO3: To understand the power of visuals and sound and the ability to make use of them in effective communication.
CO4: To give them insight into film techniques and aesthetics.
COURSE NAME - COMPUTERS MULTIMEDIA – I
After completing the course, the learner will be able to:
CO1: To help learners make media industry ready. This will make them aware of the minimum requirement of the software when stepping out in the industry.
CO2: To acquaint with the media softwares to make the learners understand what goes behind the scenes and help them choose their stream.
CO3: To prepare learners skilled enough for independency during project papers in TYBAMMC Semester VI exam.
CO4: To help learners work on small scale projects during the academic period.
SYBAMMC – SEMESTER IV
COURSE NAME - ELECTRONIC MEDIA – II
After completing the course, the learner will be able to:
CO1: To make the students acquainted with the working of the two powerful media; i.e. radio and television.
CO2: To help the students in their careers in their fields.
COURSE NAME - WRITING AND EDITING FOR MEDIA
After completing the course, the learner will be able to:
CO1: To provide the ability to understand writing styles that fit various media platforms.
CO2: To help the learner secure information gathering skills and techniques.
CO3: To understand similarities and differences in writing for all forms of media including internet and digital.
CO4: To collect knowledge of different news and copy formats along with appropriate stylesheets and layout.
CO5: To absorb the importance of writing clearly, precisely and accurately for different types of audiences.
CO6: To obtain basic proficiency in proof-reading and editing.
COURSE NAME - MEDIA LAWS AND ETHICS
After completing the course, the learner will be able to:
CO1: To deliver the learners with an understanding of laws those impact the media.
CO2: To brief them towards social and ethical responsibility of media.
COURSE NAME - MASS MEDIA RESEARCH
After completing the course, the learner will be able to:
CO1: To familiarize students to debates in Research approaches and prepare them with tools to carry on research.
CO2: To comprehend the scope and techniques of media research, their utility and limitations.
COURSE NAME - FILM COMMUNICATION II
After completing the course, the learner will be able to:
CO1: To make them aware of cinema of different regions.
CO2: To understand the contribution of cinema in society.
CO3: To make them understand how to make technically and grammatically good films.
CO4: To make them understand how to make and market films.
CO5: To make them understand economic aspects of film.
CO6: To make them understand how to make careers in films.
COURSE NAME - COMPUTER MULTIMEDIA II
After completing the course, the learner will be able to:
CO1: To help learner be media industry ready. This will help learners to be aware of the minimum requirement of the software when stepping in the industry.
CO2: To introduce the media soft wares to make the learner understand what goes behind the scene and help them choose their stream.
CO3: To prepare learner skilled enough for independency during project papers in TYBAMMC Semester VI exams.
CO4: To help learners work on small scale projects during the academic period.
TYBAMMC ADVERTISING – SEMESTER V
COURSE NAME - BRAND BUILDING
After completing the course, the learner will be able to:
CO1: To explain the concept of brands, process of building and positioning brands.
CO2: To examine importance of various strategies and ascertains its importance to advertisers and consumers.
CO3: To describe various coordinating strategies and tactics of brands across markets so that they can design a branding strategy to convert a product into a brand.
COURSE NAME - CONSUMER BEHAVIOUR
After completing the course, the learner will be able to:
CO1: To describe the complexities of consumer behaviour.
CO2: To explain the role of marketing m influencing consumer behaviour.
CO3: To identify the role of marketer and the consumer in advertising.
CO4: To explain the changing trends in consumer behaviour.
COURSE NAME - COPYWRITING
After completing the course, the learner will be able to:
CO1: To explain the concept of copywriting as selling through writing.
CO2: To develop and design ideas effectively by understanding various concepts in advertising.
COURSE NAME - SOCIAL MEDIA MARKETING
After completing the course, the learner will be able to:
CO1: To learn real-world skills from leading designers, artists, and entrepreneurs.
CO2: To Identify and apply strategies to improve and succeed no matter what their initial skills.
CO3: To Solve problems and learn from creative risks by using people skills, design principles, and processes.
CO4: To build a strong foundation in all aspects of design and production for storytelling in motion.
COURSE NAME - ADVERTISING AND MARKETING RESEARCH
After completing the course, the learner will be able to:
CO1: To inculcate the analytical abilities and research skills among the students.
CO2: To understand research methodologies – Qualitative Vs Quantitative.
CO3: To discuss the foundations of Research and audience analysis that is imperative to successful advertising.
CO4: To understand the scope and techniques of Advertising and Marketing research, and their utility.
COURSE NAME - AGENCY MANAGEMENT
After completing the course, the learner will be able to:
CO1: To acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising campaign.
CO2: To familiarize students with the different aspects of running an ad agency.
CO3: To inculcate competencies thereby enabling to undertake professional work with advertising industry.
TYBAMMC ADVERTISING – SEMESTER VI
COURSE NAME - Digital Media
After completing the course, the learner will be able to:
CO1: To understand digital marketing platform.
CO2: To understand the key goals and stages of digital campaigns.
CO3: To learn to develop digital marketing plans.
COURSE NAME - Advertising Design
After completing the course, the learner will be able to:
CO1: To understand the process of planning & production of the advertisement.
CO2: To highlight the importance of visual language as effective way of communication.
CO3: To provide practical training in the field of advertising & make learner industry ready.
COURSE NAME - ADVERTISING AND SALES PROMOTION
After completing the course, the learner will be able to:
CO1: To demonstrate a thorough understanding of the major sales promotion concepts.
CO2: To Use a framework to make effective sales promotion decisions.
COURSE NAME - Brand Management
After completing the course, the learner will be able to:
CO1: To understand the awareness and growing importance of brand management.
CO2: To know how to build, sustain and grow brands.
CO3: To know the various sources of brand equity.
CO4: To know about the global perspective of brand management.
COURSE NAME - RETAILING AND MERCHANDISING
After completing the course, the learner will be able to:
CO1: To introduce the students, the concept of Retailing.
CO2: To make them understand the strategies of Retail Marketing.
CO3: To make the students aware about the need of retail consumers and their behavior.
CO4: To introduce social behavior and attitude of consumers over merchandising and Retailing.
COURSE NAME - Rural Marketing and Advertising
After completing the course, the learner will be able to:
CO1: To introduce to Media students about the concept of Rural Marketing and Rural economy.
CO2: To make students to understand about Rural Environment and demography of rural India.
CO3: To help students to understand marketing Mix Strategies for rural consumer and agricultural goods and services.
CO4: To develop communication skills in media students and to understand Rural communication in contemporary society.
TYBAMMC JOURNALISM – SEMESTER V
COURSE NAME - REPORTING
After completing the course, the learner will be able to:
CO1: To develop the skills to become Reporters. They can explain the basic ethos of the news and news-gathering.
CO2: To develop skills to write or present the copy in the format of NEWS.
CO3: To be able to identify the basic structure/ essential knowledge for various beats.
COURSE NAME - GLOBAL MEDIA AND CONFLICT RESOLUTION
After completing the course, the learner will be able to:
CO1: To understand the difference in the role and structure of the media across the globe.
CO2: To develop an understanding of the hold of media conglomerates and the issues of cultural differences.
CO3: To help students appreciate the potential of media in resolving conflicts.
COURSE NAME - BUSINESS AND FINANCIAL JOURNALISM
After completing the course, the learner will be able to:
CO1: To provide students with the background, knowledge and skills necessary to be business and financial journalists.
CO2: To create awareness about the importance of business and financial news and its role in coverage, reporting and editing
CO3: To acquire the skills to write different kinds of Business and Financial leads.
CO4: To acquire the skill to convert Business news releases into Business and financial reports.
COURSE NAME - INVESTIGATIVE JOURNALISM
After completing the course, the learner will be able to:
CO1: To enable students to become Reporters which is supposed to be a prerequisite while entering into the field of Journalism.
CO2: To make them understand basic ethos of the news and news-gathering.
CO3: To prepare them to write or present the copy in the format of news.
CO4: To inculcate the skills for investigative journalism.
COURSE NAME - NEWS MEDIA MANAGEMENT
After completing the course, the learner will be able to:
CO1: To make students aware about the responsibilities, structure and functioning of responsibilities of an organization.
CO2: To analyze individual media businesses and understand the Economic drivers of the media economy.
CO3: To develop hands-on experience as content marketers using journalistic and digital techniques.
CO4: To gain a perspective on the evolution of media in the last 25 years and on key current trends.
© 2025 Nirmala Memorial Foundation. All Rights Reserved.